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Creative Ideas As Currency: Growth for Artists In The Digital Economy
If content is currency, then artists, you are already wealthy. You have enough unique, interesting and useful creative ideas to turn into a wide range of quality output. In the newest incarnation of our evolving economy, content creation is the most valuable currency. Artists are the original content creators and you are sitting on a potential gold mine. Today we’ll…
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Seize the Now: Adapting the Business Model Canvas for Creativity
Here is the problem; you create great work but it doesn’t get any traction. You put it out into the world and most people seem ambivalent or simply ignore it. Of course, there are a few potential causes for this that may be unrelated to the work; incorrect audience targeting, general lack of visibility and lack of a relevant audience…